<div class="gmail_quote">On Wed, Jan 13, 2010 at 4:44 PM, Shawn Rutledge <span dir="ltr"><<a href="mailto:shawn.t.rutledge@gmail.com">shawn.t.rutledge@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
It's just funny that suddenly out of nowhere the industry decided to<br>
"just do" 3D movies and TV, after it had already been possible for so<br>
long.<br></blockquote><div><br>It's hardly out of nowhere, it's just that Avatar has made it into this big thing so it seems sudden. I think Avatar has introduced it to the large segment of the public that don't see a lot of movies and so didn't know 3D was back in vogue. But it's been coming for almost a decade, driven by the studio's concern with DVDs eroding box office receipts and enabled by the vastly improved CGI quality that (largely) came out of the Lord of the Rings trilogy.<br>
<br>Cheers,<br>Steve<br></div></div><br>