<div>Just a wild thought !!!!</div>
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<div>The major complaint by zap2it/TMS is that there are commercial freeloaders of the guide data who are eating up the revenue.</div>
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<div>What if we make it beneficial for zap2it/TMS to have as many freeloaders as possible.</div>
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<div>See, the descriptions of programs are majority of manual work for zap2it. What if zap2it carries advertisements inside this description field? The ads can be simple test messages. For zap2it then it will be a new revenue model. I would not mind seeing/reading ads inside description field.
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<div>Now, it is in their best interest to distribute this data as widely as possible. The ads can be targeted ads.</div>
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<div>One step further, mythtv can make a committment to support the weblinks present in theses ads. If a user wants to navigate to those webpages, at the click of a button a web page can open up. </div>
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<div>I believe this ad supported model has a lot of profit to be made.</div>
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<div>Srikant</div>
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