<br><br><div><span class="gmail_quote">On 09/05/06, <b class="gmail_sendername">Andrew Hutchinson</b> <<a href="mailto:ahutchinson.mythtv@googlemail.com">ahutchinson.mythtv@googlemail.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
<div style="direction: ltr;"><br><br><div></div><div style="direction: ltr;"><span class="q"><span class="gmail_quote">On 09/05/06, <b class="gmail_sendername">Chad</b> <<a href="mailto:masterclc@gmail.com" target="_blank" onclick="return top.js.OpenExtLink(window,event,this)">
masterclc@gmail.com</a>> wrote:</span><blockquote class="gmail_quote" style="border-left: 1px solid rgb(204, 204, 204); margin: 0pt 0pt 0pt 0.8ex; padding-left: 1ex;">
> And the absolute worst is the advertising for prescription drugs. I<br>> understand that only the USA permits this. I wonder why? It must<br>> work, or they wouldn't keep doing it, and the thought of people<br>
> ingesting potentially hazardous drugson the basis of a TV ad really<br>> scares me.<br><br>;) Did I mention I work in a Pharmacy?<br><br>Yeah, the drug commercials are by far the ones I pay no attention to.<br>They practically lie straight out, and are extremely boring. And
<br>what's even more odd to me is that I've never gone to a Doctor and<br>said "I've got a problem with my hips" and the MD reply with "Do you<br>have a suggestion for a Drug I can prescribe you?". Or even better,
<br>"I've got a problem with my Hips, can you prescribe me some <fill in<br>the blank arthritis drug>?" And have the MD actually reply with a<br>"Sure". IME (experience) Drug companies best form of advertising is
<br>their luncheon's and product lecture series. THEN they target their<br>ideal audience, the prescriber. Otherwise, they are simply saying<br>"Hey moron, go tell your Doctor what he should be prescribing you";
<br>and I don't understand the logic there...<br><br>Heh, stupid medicine.<br><br>Chad</blockquote></span></div><div style="direction: ltr;"><div><br>
<br>
It might not seem logical to you, but this form of advertising is very
lucrative (and completely irresponsible) on the part of the drug
company. The fact is people do go to the doctor and say "I need
XXX drug for this" and a lot of doctors will prescribe it. This
is especially the case when the drug companies make it known on the
advert what symptoms their drugs are used for. <br>
<br>
One really bad case was "Adult ADD" which I saw while in America.
It went along the lines of "Are you tired in the morning?", or "Do you
have trouble concentrating for long periods of time?".. I really
couldn't believe what I was hearing! This would never be allowed
anywhere else. Anyway, it works, and in my opinion its a problem.<br>
<br>
And trust me, they pay big money to market to the doctors too at the "luncheons" like you suggest.. its all a scam really. <br>
</div></div>
</div></blockquote></div><br>
It might not seem logical to you, but this form of advertising is very
lucrative (and completely irresponsible) on the part of the drug
company. The fact is people do go to the doctor and say "I need
XXX drug for this" and a lot of doctors will prescribe it. This
is especially the case when the drug companies make it known on the
advert what symptoms their drugs are used for. <br>
<br>
One really bad case was "Adult ADD" which I saw while in America.
It went along the lines of "Are you tired in the morning?", or "Do you
have trouble concentrating for long periods of time?".. I really
couldn't believe what I was hearing! This would never be allowed
anywhere else. Anyway, it works, and in my opinion its a problem.<br>
<br>
And trust me, they pay big money to market to the doctors too at the "luncheons" like you suggest.. its all a scam really. <br>